Sunday, January 19, 2020

The damage been done to Netflix,Amazon and HBO when you give your password to your friend/family:How Much Money They Lost In 2019


If that wasn't obvious,it's good to know that Netflix,Amazon,and HBO are losing fabulous amounts of money because you're used to using a friend's account,instead of paying.

The giants in the field of legal streaming of movies and serials on the Internet depend on subscribers. The higher the number of subscribers,the more money they have to generate quality content. Unfortunately,not every person who enters Netflix,HBO Go or Amazon PrimeVideo has their own account.A large number of individuals share their account and passwords with friends or family members.This phenomenon is called Passwords Sharing.

Parks Associates conducted a study on the losses recorded in 2019 by large streaming companies.Apparently,last year,losses of no less than $9.1 billion were recorded globally.If they do not introduce systems developed to prevent this phenomenon,the same companies will lose $12.5 billion annually by 2024.

Trying to find out how widespread the phenomenon detailed above is,Entertainment Research has come to the conclusion that 31% of users give other people access to their own account.This value varies according to age,with the young people being more likely to share their accounts,64%, compared to the elderly,only 16%.

In the past,Netflix and HBO officials have made several references to Password Sharing and it has not always been in a positive tone.On the other hand,companies enjoy the fact that more eyes get to see their content.Inevitably,some of them will turn into subscribers at some point.It is also important to consider the constant increase in the number of subscribers to all online platforms in recent years.When the rate of growth stagnates,the strategy will probably change.

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